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Real practice. Fresh thinking.

The Best Practice series of events are where the brightest minds from across the UK's healthcare landscape come together to revolutionise the delivery of primary care.

 

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Visiting

Practical learning for today’s primary care

The Best Practice series of events are the UK's hub for practical primary care learning, grounded in real practice and driven by fresh thinking. At a time of structural pressure across workforce, governance, digital delivery, and finance, these events bring together clinically accredited education and operational clarity to support confident, defensible decision-making.

Through flagship interactive clinical theatres, specialist depth in respiratory and women's health, and practical neighbourhood delivery insight, we equip clinicians, practice managers, and neighbourhood team leaders with the knowledge and confidence to deliver high-quality care under sustained pressure.
 

  1. Clinically credible, accredited CPD content
  2. Practical, implementation-led sessions
  3. Strong focus on real-world primary care delivery
  4. Dedicated respiratory and women's health clinical theatres
  5. Free-to-attend, high-value learning
7000+
Attendees
400+
Exhibitors
500+
Sessions
CPD
Up to 24 points
Exhibiting

Connecting businesses with motivated buyers

Best Practice delivers four must-attend annual events for the UK's primary healthcare sector. Exhibiting at a Best Practice event positions your brand at the heart of a thriving healthcare community.

It's your opportunity to connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies.
 

Download Information

Find out more about our events

Post-event report

Post-event report

Discover what we delivered at last year's events.

 

Sales prospectus

Sales prospectus

Learn more about the benefits of exhibiting.

 

Testimonials

Participant feedback

 

  • "Best Practice is our key event of the year. It’s not only where we meet senior decision makers looking for the latest innovations in Primary Care but also build the relationships that matter across the NHS. The conversations are nonstop and the energy truly infectious."
    Exhibitor
    Best Practice Birmingham
  • "I have been at the event three years in a row now. Each year the show floor becomes busier and more exciting. I have taken away a lot that will help me with my practice and change the way I view primary care."
    Visitor
    Best Practice Birmingham
  • "It was a roaring success and perfectly aligned with Best Practice Birmingham. We have already booked our stand for the next edition and cannot wait to be back next year!"
    Exhibitor
    Respiratory Professional Care
  • “This was a fantastic event which gives a true insight in to the world of respiratory care. Two days of evidence based up to date information provided by experts in the field of Respiratory has to be a winner!”
    Visitor
    Respiratory Professional Care
  • "We achieved a return on investment within 20 minutes of the show opening, which allowed us to enjoy the rest of the two days establishing new relationships and engaging with existing clients."
    Exhibitor
    Best Practice London
  • “My first time at Best Practice London; a great event with informative speakers and a wide range of exhibitors. I will be returning next year!”
    Visitor
    Best Practice London
  • "One of the busiest events we've attended! Excellent opportunity to meet and greet prospective clients in a unique collaborative environment. A very good show for us and we will definitely be back next year."
    Exhibitor
    Women's Health Professional Care
  • “It was so good, and the speakers were excellent, knowledgeable and passionate about their work which I felt inspired us all to do better in our own practice.”
    Visitor
    Women's Health Professional Care

 

Sponsorship & Branding

Additional commercial opportunities

Become a sponsor

Become a sponsor

Align your brand with the UK's leading primary healthcare events.
 

Advertise with us

Advertise with us

Tap into an engaged audience of primary healthcare buyers.
 

Upcoming events

Explore our calendar

NEC Birmingham
Best Practice Birmingham
07-08 October 2026
View event
NEC Birmingham
Respiratory Health
07-08 October 2026
View event
Olympia London
Best Practice London
02-03 March 2027
View event
Olympia London
Women's Health
02-03 March 2027
View event
Frequently Asked Questions

Your questions answered

Delegate FAQs

Delegate FAQs

All you need to know before visiting a Best Practice event.
 

Exhibitor FAQs

Exhibitor FAQs

Answers to the most-asked questions by exhibitors.
 

Speaker FAQs

Speaker FAQs

Frequently asked questions from our speaker faculty.

Moments from our events

Event highlights

Sponsors & Partners