Frequently Asked Questions for Exhibitors

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The Best Practice series of events, including Best Practice London, Women's Health, Best Practice Birmingham, and Respiratory Health are organised by CloserStill.

Our 200+ award-winning brands play a pivotal role in connecting businesses and professionals, driving growth and innovation across key sectors:  Technology, Learning and HR, Healthcare and Future Transport & Infrastructure. Through impactful networking, transformative knowledge-sharing and an unwavering commitment to excellence, we leverage data-driven insights and cutting-edge digital solutions to propel industries forward, setting new standards and unlocking potential.

Best Practice events take place in both London and Birmingham. Venue and dates for the upcoming shows are detailed below:
 

Best Practice Birmingham & Respiratory Health	Best Practice London & Women's Health
07-08 October 2026	02-03 March 2027
Hall 4, NEC Birmingham Pendigo Way, Marston Green Birmingham, B40 1NT	National Hall, Olympia Olympia Way London, W14 8UX

 

Exhibiting at a Best Practice event positions your brand at the heart of a thriving healthcare community. Connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies. Attendees at Best Practice events include, but are not limited to:
 

Clinical directors PCN managers/leads Primary care commissioning leads ICS leads GP Partners Practice managers Business directors Digital transformation leads Clinical leads

General practitioners Other leadership roles Practice pharmacists Pharmacists / clinical pharmacists Practice nurses Women's health specialists Respiratory specialists Other clinical roles ARRS roles

 

Each year, Best Practice supports more than 400 exhibiting companies with showcasing their latest products and solutions to more than 7,000 primary healthcare attendees.

Best Practice enables buyers to make faster, more-informed purchase decisions across the entire supply chain.

- Meet qualified buyers face-to-face
- Generate new sales leads
- Launch new products and showcase innovation
- Strengthen brand presence and position in the sector
- Benefit from year-round exposure to our engaged community

We offer a number of stand and space-only exhibition options available. Click any of the links below to find out more:

Best Practice London & Women's Health Stand Options

Best Practice Birmingham & Respiratory Health Stand Options

Now that you're thinking of exhibiting, we need to understand what exactly you want to achieve by exhibiting. To assist us with this, we need to have a chat with you.

Complete our stand booking enquiry form and we will contact you to arrange a discovery call so that we can better understand your commercial objectives.

After the discovery call, we will prepare and send you an event participation proposal, tailored to your motivations, objectives, and budget.

We will then give you some time to digest the proposal and schedule another call to discuss further and answer any outstanding questions you have.

If at this point you are happy to proceed, we will send a stand booking contract for you to sign. Once you return the signed contract back, we will confirm your space on the floorplan and continue to assist you with planning your participation. Simple!

Best Practice offers exhibitors a comprehensive range of additional promotional opportunities to raise your brand's profile and achieve additional commercial objectives before, during, and after the event.

Click any of the links below to find out more:

Sponsorship Opportunities

Advertising Opportunities

Once your participation is confirmed, you will receive login details to our E-Zone (Exhibitor Zone).

The E-Zone is the centralised online resource platform where you can:

- Access the technical manual
- Complete your online profile for the Exhibitor List
- Order your exhibitor badges

...and so much more!

Absolutely! We fully encourage and support all exhibiting companies to shout from the rooftops about their event participation.

We don't have access to your client and prospect database so it's vital that you tell them you will be exhibiting and invite them to meet you on your stand.

To support you with this, you will find some bespoke website links that you can use in your communications to encourage your contacts to register to attend. These links are unique to your company, meaning we can share with you how many of the people your invite attend the show.

Additionally, we have created a range of promotional materials that you can use to let everyone know you are exhibiting, you can find these materials in our dedicated resource centres as detailed below. Simply download the materials, edit accordingly, and use.

Best Practice London & Women's Health Exhibitor Resources.

Best Practice Birmingham & Respiratory Health Exhibitor Resources.

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If you require any further assistance or have a question that hasn't been covered in these FAQs, please complete the enquiry form on the Contact Us page.