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The Best Practice series of events, including Best Practice London, Women's Health, Best Practice Birmingham, and Respiratory Health are organised by
CloserStill.
Our 200+ award-winning brands play a pivotal role in connecting businesses and professionals, driving growth and innovation across key sectors: Technology, Learning and HR, Healthcare and Future Transport & Infrastructure. Through impactful networking, transformative knowledge-sharing and an unwavering commitment to excellence, we leverage data-driven insights and cutting-edge digital solutions to propel industries forward, setting new standards and unlocking potential.
Our 200+ award-winning brands play a pivotal role in connecting businesses and professionals, driving growth and innovation across key sectors: Technology, Learning and HR, Healthcare and Future Transport & Infrastructure. Through impactful networking, transformative knowledge-sharing and an unwavering commitment to excellence, we leverage data-driven insights and cutting-edge digital solutions to propel industries forward, setting new standards and unlocking potential.
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Best Practice events take place in both London and Birmingham. Venue and dates for the upcoming shows are detailed below:
| Best Practice Birmingham & Respiratory Health | Best Practice London & Women's Health |
| 07-08 October 2026 | 02-03 March 2027 |
| Hall 4, NEC Birmingham Pendigo Way, Marston Green Birmingham, B40 1NT Visit the Venue page for more information. |
National Hall, Olympia Olympia Way London, W14 8UX Visit the Venue page for more information. |
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We welcome applications from a wide range of primary care professionals, including GPs, GP Partners, Clinical Directors, Practice Managers, Pharmacists, Nurses, and system leaders.
We prioritise speakers who can share real-world experience, practical insights, and implementable learning rather than purely theoretical perspectives.
We prioritise speakers who can share real-world experience, practical insights, and implementable learning rather than purely theoretical perspectives.
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We look for speakers who can deliver clear, practical, and outcome-led sessions.
Our audience consistently tells us they want:
- “How to” guidance
- Real case studies
- Honest reflections (including what hasn’t worked)
Sessions that are overly theoretical or promotional tend to underperform.
Our audience consistently tells us they want:
- “How to” guidance
- Real case studies
- Honest reflections (including what hasn’t worked)
Sessions that are overly theoretical or promotional tend to underperform.
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We prioritise content aligned with current primary care pressures, including:
- Clinical updates (e.g. women’s health, cardiometabolic risk, respiratory)
- Workforce and practice sustainability
- Access and demand management
- Governance, CQC, and decision-making
- Digital tools and AI (with a focus on safe implementation)
High-performing sessions are typically practical clinical updates or real-world delivery examples.
- Clinical updates (e.g. women’s health, cardiometabolic risk, respiratory)
- Workforce and practice sustainability
- Access and demand management
- Governance, CQC, and decision-making
- Digital tools and AI (with a focus on safe implementation)
High-performing sessions are typically practical clinical updates or real-world delivery examples.
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All submissions are reviewed by the content team alongside input from our advisory board.
We assess:
- Relevance to current NHS and primary care challenges
- Practical value for attendees
- Clarity of learning outcomes
- Fit within the overall programme structure
We aim to ensure a balanced programme across clinical, operational, and leadership content.
We assess:
- Relevance to current NHS and primary care challenges
- Practical value for attendees
- Clarity of learning outcomes
- Fit within the overall programme structure
We aim to ensure a balanced programme across clinical, operational, and leadership content.
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Yes, but they must be educational, balanced, and audience-first.
Feedback shows that sessions perceived as overly sales-led negatively impact attendee experience.
We work closely with partners to ensure sessions:
- Focus on real challenges
- Provide practical value
- Maintain clinical credibility
Feedback shows that sessions perceived as overly sales-led negatively impact attendee experience.
We work closely with partners to ensure sessions:
- Focus on real challenges
- Provide practical value
- Maintain clinical credibility
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Speaking at Best Practice offers:
- Exposure to a highly engaged primary care audience
- The opportunity to influence real-world practice and decision-making
- Professional visibility and credibility within the sector
- Contribution to CPD-accredited education
With 94% of delegates attending sessions, speakers benefit from strong engagement.
- Exposure to a highly engaged primary care audience
- The opportunity to influence real-world practice and decision-making
- Professional visibility and credibility within the sector
- Contribution to CPD-accredited education
With 94% of delegates attending sessions, speakers benefit from strong engagement.
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Once confirmed, you’ll receive:
- A speaker briefing pack
- Key deadlines and submission requirements
- Guidance on session structure and audience expectations
Our team will support you to ensure your session is clear, engaging, and aligned with audience needs.
- A speaker briefing pack
- Key deadlines and submission requirements
- Guidance on session structure and audience expectations
Our team will support you to ensure your session is clear, engaging, and aligned with audience needs.
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Based on our data, the strongest sessions:
- Clearly state what the audience will gain
- Focus on common, high-risk, real-world scenarios
- Deliver practical takeaways attendees can implement immediately
- Avoid vague or overly broad framing
Simple rule: if the benefit isn’t obvious in 5 seconds, attendance drops.
- Clearly state what the audience will gain
- Focus on common, high-risk, real-world scenarios
- Deliver practical takeaways attendees can implement immediately
- Avoid vague or overly broad framing
Simple rule: if the benefit isn’t obvious in 5 seconds, attendance drops.
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We recommend:
- Start with a real problem or case
- Focus on “what to do differently tomorrow”
- Include practical frameworks or decision-making tools
- Be honest about challenges and limitations
Delegates consistently prefer practical implementation over theory.
- Start with a real problem or case
- Focus on “what to do differently tomorrow”
- Include practical frameworks or decision-making tools
- Be honest about challenges and limitations
Delegates consistently prefer practical implementation over theory.
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We have created a dedicated speaker resource section on this website for you to access a wide range of promotional materials that you can use to let your professional network know you are speaking at Best Practice.
Our resource section includes: event logos, email signatures, website banners, email banners, email templates, and an event fact sheet. Additionally, you will be provided with your personal 'Gleanin' link to announce your participation as a speaker on social media.
Access London Speaker Resources here.
Access Birmingham Speaker Resources here.
Our resource section includes: event logos, email signatures, website banners, email banners, email templates, and an event fact sheet. Additionally, you will be provided with your personal 'Gleanin' link to announce your participation as a speaker on social media.
Access London Speaker Resources here.
Access Birmingham Speaker Resources here.
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If you require any further assistance or have a question that hasn't been covered in these FAQs, please complete the enquiry form on the
Contact Us page.