Become a Sponsor

---

Every attendee must register to attend our events - whether online ahead of time or onsite at the venue - making the registration process one of the most valuable and high-traffic brand touchpoints of the entire event journey.

With our robust vetting system ensuring that only qualified sector professionals are approved to attend, registration sponsorship puts your brand directly in front of the key decision-makers and influencers that matter most to your business.

And with 99% of delegates completing their registration online before arrival, this exclusive opportunity delivers unrivalled exposure to thousands of professionals at the very start of their event experience - boosting brand awareness, reinforcing your market position, and driving targeted footfall straight to your stand.

 

Our exclusive invitation lounge sponsorship puts your brand in front of the most influential leaders and sector shapers who are driving the future of primary care.

Sponsoring the invitation lounge gives you exclusive access to this in-demand audience in an intimate, premium setting, creating the perfect environment for meaningful conversations and strategic engagement.

This is your opportunity to showcase your brand, build lasting relationships, and position yourself as a trusted partner to the professionals who shape future buying decisions.

 

Every attendee at our events must wear a badge - and that means every professional walking through the doors can be a brand ambassador for you!

As the exclusive badge sponsor, your company will benefit from unrivalled visibility across the entire delegate journey, with your branding integrated into every format of the event badge.

Whether worn onsite or kept as a post-event keepsake, the badge is a constant, physical reminder of your presence at the event - and a compelling call to action to visit your stand. Turn every handshake, introduction, and connection into a moment of brand exposure.

 

As the event experience becomes increasingly digital, the official event app has become the primary source for essential event information - replacing the printed show guide and providing real-time, interactive functionality to every participant.

Accessible before, during, and after the event, the app is used by speakers, delegates, and exhibitors alike to plan their visit, navigate the show, and connect with key contacts.

Sponsoring the official event app puts your brand at the heart of the attendee journey - delivering premium, repeated visibility to an audience of healthcare professionals, and ensuring you’re seen by decision makers as they prepare to engage with the event.

 

Each year, our events deliver world-class educational programmes that attract sector professionals from across the UK. With presentations from some of the most respected voices in the sector, our programme is the cornerstone of the delegate experience.

Sponsoring a conference session offers your organisation the opportunity to align with trusted, high-quality education - positioning your brand as a credible thought leader in front of a targeted and engaged audience.

With options to suit every budget, session sponsorship extends your influence beyond the exhibition floor, showcases your expertise where it matters most and makes a lasting impression on the sector’s key decision-makers.

NEW! Why not take this sponsorship opportunity to the max and sponsor an entire theatre!

 

Networking at Best Practice is already powerful - but partnering with us takes your onsite engagement to the next level. As a Best Practice networking partner, you’ll access a curated, pre-arranged meeting experience designed to put your team in front of the right people at exactly the right moment.

A guaranteed schedule of meetings ensures you’re connecting with delegates who match your customer profile, helping you build stronger relationships and create more impactful conversations across the two days. This partnership ensures your brand is visible, your time is optimised, and your onsite impact is maximised across both days of the show.

 

A roundtable meeting offers your organisation an exclusive opportunity to connect directly with a handpicked group of healthcare professionals, clinical experts, and key opinion leaders in a focused, closed-door setting.

Whether you’re looking to position your organisation as a thought leader, showcase your expertise and client success stories, or gather real-time feedback from key prospects, a roundtable offers a powerful platform to explore industry opportunities and challenges by testing new ideas, and engage directly with the people shaping the sector.

We handle the entire roundtable process, from audience curation and invitation management to facilitation and follow-up, allowing you to focus on the conversation and insights that matter.

Position your brand at the heart of meaningful dialogue that drives innovation, collaboration, and long-term partnerships.

 

Beyond the exhibition floor and conference sessions, the café area serves as one of the key touch-points where attendees naturally pause, relax, and connect.

Sponsoring the café gives your brand a stand-out presence in a high-traffic, high-dwelltime destination - a space where conversations flow and meaningful interactions happen.

It offers a unique opportunity to align your brand with a warm, welcoming environment that enhances the delegate experience.

 

The educational experience of our events doesn’t stop when the doors close. With a dedicated programme of webinars running throughout the year, we continue to inform, inspire, and engage the sector on the issues that matter most.

Sponsoring a webinar offers your organisation an opportunity to maintain visibility, strengthen thought leadership, and align your brand with trusted, high-quality content - long after the live event.

With each webinar attracting a captive audience of decision-makers, clinical professionals, and sector influencers, this is your chance to keep the conversation going.

Stay front of mind year-round and position your brand as a constant voice in the sector’s ongoing dialogue.